My projects
"The content presented here represents my approach to developing marketing campaigns for these brands. It is created solely for my portfolio and is not end"
CANADIAN TIRE (#FURSTLOVE )
This advertising campaign was developed for Canadian Tire's pet food category as part of an academic project. It included creating a comprehensive client brief, conducting meetings, target audience research, and crafting a creative strategy. Research revealed that first-time pet owners invest considerable effort in finding the best care products for their pets. The #FURSTLOVE campaign aimed to position Canadian Tire as a trusted brand in the pet food space by addressing these concerns.
Campaign elements:
Logo Design: A paw made of hearts symbolizes the deep love pet owners have for their pets. The logo would be prominently displayed in-store to guide customers to the pet section and featured on branded materials like paper bags and signage.
Projected KPI:
A projected 12% increase in purchase frequency for pet products, driven by heightened customer awareness of the pet section and encouragement to return more frequently for restocking.
CANADIAN TIRE (#FURSTLOVE )
Kiosk Installation for Pet Category
This kiosk design was proposed to assist new pet owners by offering personalized recommendations, enhancing their in-store experience. The UI/UX design was tailored to simplify the decision-making process for first-time pet parents, helping them find the best products for their pets.
Projected KPI:
A projected 10% increase in basket size for pet food purchases, driven by personalized recommendations provided through the kiosk.
CANADIAN TIRE (#FURSTLOVE )
Social Media Call-Out
Pet parents were encouraged to share photos and videos of their "fur babies" using the hashtag #FurstLove for a chance to be featured in Canadian Tire's next TV ad. This initiative aimed to foster community engagement and create emotional connections with the audience.
Projected KPI:
A 25% increase in social media engagement through likes, shares, and user-generated content.
10,000+ hashtag mentions within the first month across platforms such as Instagram, Facebook, and Twitter.
CANADIAN TIRE (#FURSTLOVE )
Event Mock-Up: Game and Groom
The "Game and Groom" event was designed to engage pet owners by offering grooming tips and interactive games. This experiential event aimed to build a stronger connection with Canadian Tire's pet category while offering giveaways to participants to enhance engagement. Key Performance Indicators (KPI): A 50% participation rate in the "Game and Groom" event. 15% of attendees making a purchase during the event.
Projected KPI:
A 10,000 participation rate in the "Game and Groom" event.
25% of attendees making a purchase during the event.
Ray Ban (Enhancing Customer Journey/UX)
On the Ray-Ban website, the conversion process currently involves five steps. By introducing a checkout option at the second step, customers who wish to purchase a single product without browsing further can complete their transaction more efficiently, reducing the process by two steps and enhancing the overall user experience
Projected KPI:
Conversion Rate Increase: A 10-15% improvement in conversion rates by streamlining the checkout process.
Baymard Institute. “18% of US online shoppers abandon their cart due to a long or complicated checkout process.” Baymard Institute.
Cart Abandonment Reduction: A decrease in cart abandonment rates by 20%, as customers can now complete purchases faster.
Baymard Institute. “69.57% of online shopping carts are abandoned, with a significant portion attributed to a complicated checkout process.” Baymard Institute.
Average Checkout Time Reduction: A 25-30% decrease in the average time it takes to complete a purchase.
National Institute of Standards and Technology (NIST). “Reducing steps in the checkout process can decrease the average checkout time, leading to a more efficient and user-friendly experience.” NIST.
Logo Design's
